Page 27 - 《中国药房》2022年7期

贵州省DTP药房市场经营管理现状及问题分析 Δ

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樊兴颖 ，常 悦 ，周涵妮，李 端，黄明璨（贵州医科大学医药卫生管理学院，贵阳 550025）
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中图分类号 R952 文献标志码 A 文章编号 1001-0408（2022）07-0789-06
DOI 10.6039/j.issn.1001-0408.2022.07.04

摘 要 目的 了解贵州省DTP药房（即“直接面对患者药房”）在门店建设和经营管理方面存在的问题，为该省DTP药房专业化经
营提出改进措施和发展建议。方法 通过查阅文献，自行拟定调查问卷，于2021年4－5月对贵州省全部11家DTP药房进行实地
调研，并向其负责人（或店长）开展问卷调研。问卷内容包含DTP药房基本情况、互联网渠道建设、药品物流配送、药学服务、业务
培训、药房管理制度建设、药品管理信息系统应用情况等，以分析贵州省DTP药房在市场经营管理方面存在的不足并提出建议。
结果 共发放11份问卷，最终回收9份有效问卷，问卷有效回收率为81.82％。样本药房均位于贵阳市，大多（77.78％）由贵州省本
土医药经营企业建立，仅有22.22％的样本药房开通了线上购药渠道。在药学服务方面，仅有55.56％的样本药房提供基础指标检
测服务，55.56％的样本药房对患者的生活方式进行干预，44.44％的样本药房进行用药不良反应监测，33.33％的样本药房开展健
康教育宣讲，33.33％的样本药房制订慢病康复计划。在人员培训方面，仅11.11％的样本药房实施每周1次的业务培训，66.67％
的样本药房培训前沿药学资讯。贵州省DTP药房管理制度建设基本完善，但在药品管理信息系统应用方面，仅有22.22％的样本
药房能开展药品用药分析与监测。结论 目前，贵州省DTP药房处于起步发展阶段，在保障患者用药方面的便利性和可及性还需
提升，互联网渠道建设缓慢，缺乏有效的医药物流企业选用和评估机制，药学服务能力和药学服务人才培养体系还需加强，信息化
管理和行业认可度有待提高。企业、政府、院校和行业协会应共同协作，强化贵州省DTP药房的专业化、信息化、制度化和标准化
建设，为患者提供便捷的药品购买渠道和优质的院外个性化药事服务平台。
关键词 DTP药房；药房管理；市场经营管理；药学服务；贵州省

Status quo and problem analysis of market operation and management of DTP pharmacies in Guizhou
province
FAN Xingying，CHANG Yue，ZHOU Hanni，LI Duan，HUANG Mingcan（School of Medical and Health
Management，Guizhou Medical University，Guiyang 550025，China）

ABSTRACT OBJECTIVE To investigate the existing problems about store construction and market operation and management
of DTP（direct-to-patient）pharmacies in Guizhou province，and to provide countermeasures and suggestions for the improvement
and development of professional operation of DTP pharmacies in Guizhou province. METHODS According to the literature review，
the questionnaire was designed. Then the field survey of 11 DTP pharmacies and questionnaire survey for the person in charge（or
store managers） in Guizhou province were conducted from April to May 2021. The questionnaire mainly included the basic
information，online sales channel construction，pharmaceutical logistics distribution，pharmaceutical care，vocational training，
construction of pharmacy management system and application of drug management information system etc.，in order to analyze the
inadequacies of market operation and management of DTP pharmacies in Guizhou province and put forward suggestions. RESULTS
Totally 11 questionnaires were delivered and 9 valid questionnaires were retrieved，the effective response rate of questionnaires was
81.82％ . The sample pharmacies were all from Guiyang，most of them （77.78％） were established by local pharmaceutical
enterprises in Guizhou province，and only 22.22％ of the sample pharmacies had opened online drug purchase channels. In terms of
pharmaceutical care，55.56％ of the sample pharmacies provided basic testing and life style interventions respectively，44.44％ of
the sample pharmacies provided adverse drug reaction monitoring，and 33.33％ of the sample pharmacies implemented health
education presentations and chronic disease rehabilitation program respectively. In term of personnel training，only 11.11％ of the
sample pharmacies implemented weekly business training，and
Δ 基金项目：贵州省科技合作计划项目（No.黔科合 LH字〔2016〕 66.67％ of the sample pharmacies received innovative and
7377）；贵州医科大学社会科学联合会人文社会科学理论创新课题 academic pharmacy information training. The construction of
（No.2021002）
DTP pharmacy management systems in Guizhou province was
＊讲师，硕士。研究方向：医药流通管理。电话：0851-88691566。
completed basically， but in terms of application of drug
E-mail：fanxingying777@foxmail.com
# 通信作者：教授，博士。研究方向：医药卫生政策。电话：0851- management information system， 22.22％ of the sample
88691566。E-mail：4567401@qq.com pharmacies conducted drug application analysis and

中国药房 2022年第33卷第7期 China Pharmacy 2022 Vol. 33 No. 7 ·789 ·